Out of my control
Instantly our prices went up by 30% and our sales dropped off by 50%.
I was confused. I was angry. I was afraid. I had no idea what was happening or why. Overnight my business model had changed due to circumstances outside of my control.
And as much as I wanted to blame others, as much as I wanted to sit there and lick my wounds, I also knew that it wouldn’t do me any good.
Yes, circumstances were against me. But there was nothing I could do about the circumstances. I could, however, get to work on my business.
I began to realise that despite my crazy suppliers, my business model was broken and it needed to change. It was the silver lining in a horrific situation. In the midst of the flu, the anger and the confusion - there was hope too. Hope that things could be different and that we would emerge stronger as a result.
That’s when things began to change.
But it was a painfully slow change.
We never did travel that year. But that wasn’t the worse thing.
The worst thing
The worst thing was having to let people go, amazing people from my team. Fab people. People that had become part of the family. We had to say goodbye - and that was the most angering part. People who had been relying on me for their salary could no longer do so. I was powerless and inadequate, and I hated it.