Matt Edmundson | eCommerce entrepreneur & coach
I’ll keep this brief as I appreciate most About/ My Story pages are narcissistic and boring. I try hard not to be either, but it doesn’t always work out!
I’ll keep this brief as I appreciate most About/ My Story pages are narcissistic and boring. I try hard not to be either, but it doesn’t always work out!
I am an eCommerce entrepreneur and coach, a digital business guy who has had more failures than successes; it is just that my successes far out-weigh my failures. More importantly, I have a great team that makes magic happen. I've got a bit of a loudmouth (in a good way!), and I'm always bouncing new ideas around. I am someone who likes to challenge the 'norm' (I call this idea undefault).
I get a kick out of developing teams so that capabilities match the company culture. I know that 'culture' is the most important thing for me to focus on so that work stands for something more than just a pay cheque.
If I could afford it I would buy Liverpool Football Club for no sensible reason: I'm just a fan. My kids would prefer me to buy an Aston Martin, and my wife would prefer me to spend the money on the house (or donate it). Being a family man I exercise the skills of negotiation and compromise: I buy gadgets.
I love to connect with new people around the world, so get in touch, especially fellow eCommercers and Digital Davids.
$100,000,000+ the combined turnover of clients I am coaching
$50,000,000+ generated in worldwide sales on our own eCommerce sites
150,000+ the number of customers that have purchased from our sites
$15,000 the most I have paid to Google in a single month for my Adwords bill
3,000+ the number of days I have been running Jersey Beauty Company
500+ the number of products we have on the websites
50+ the number of people that have been an amazing part of the team
15+ the number of years of development in our eCommerce platform
6: the number of critical elements in eCommerce
5: my Apple products - MacBook Pro, iPad, Apple Watch, iPhone, and AirPods
4: the number of companies I run (this can and probably will change!)
3: the number of amazing kids I have
2: the number of books I try and read each month
1: the number of lives that we get to live
Actually. It's Dr. Jen. Yup - Jen is very clever with all things science! Be warned. She is, of course, lovely too and when she is not looking after the family she is working on all things content and digital marketing.
Josh started working with us years ago in the warehouse. After a while, we discovered that he had magical powers when it came to all things graphics and video, so eventually got to the place where he has the biggest, most powerful Mac in the office with the biggest monitor too!
Julie looks after all things customer service, which is not easy. Especially when you deal with folks from all over the world, with all kinds of ideas about how quickly something should turn up to their remote location. Always with a cool head, and a warm smile Julie is just fabulous.
Family, Football, and Formula 1! Most of his “spare” time is spent entertaining 2 young boys with visits to the park, playing with Lego and of course, anything Paw Patrol related. From Yorkshire, he is penny wise and often on their lush green hills, walking.
I'd buy Liverpool Football Club if I could afford it. My kids would prefer an Aston Martin and my wife would rather spruce up the house. Being a family man I exercise the skills of negotiation and compromise: I buy gadgets.
Michelle is literally the glue that holds everything together, manages all of the finances, and runs the operation. She is an absolute legend! Often found wearing her slippers in the office, smiling and laughing at something or complaining about the cold.
Away from a computer screen (which is quite rare, he is glued to it), Mike is a total cricket tragic! I didn't know much about cricket before Mike worked here - but I am getting there. He loves watching it, playing it and discussing it no end!
Our token Canadian in the office, Sadaf is usually laughing a lot. Sadaf is great at hospitality, often bringing in cakes to work and sending me photos of the latest thing her boys have got up to (they are hysterical). As well as doing family really well, she is either reading or Marie Kondo'ing the house.
Sam heads up all the development we do, and whilst he loves to write code I think he has a greater love for the outdoors. Often he'll regale us with stories of sleeping outside in some strange location, campfires, and hammocks.