Create Positive Change in Your Online Business & Deliver eCommerce WOW
If you're looking for a way to launch or grow your eCommerce business, guided by experts, working with a community of collaborators in short, time-boxed sprints that fits in with your schedule - then reading this letter will be the best decision that you can make for your future.
Last year, the worldwide eCommerce market grew by 29% and it is set to do it again this year, but most of us are so overwhelmed with all the fast-paced advances that we don’t know how to keep up.
The eCommerce Cohort helps you work on your online business in a way that eliminates the overwhelm through the practice of eCommerce Cycles™: short, time-boxed sprints that fit in with your schedule.
This new approach to eCommerce allows you to deliver eCommerce WOW, regardless of where you are at on your business journey — EVERY SINGLE MONTH.
The eCommerce Cohort helps you deliver what matters most for you and your customers.
The Cohort guides you through the eCommerce Cycle™: 6x monthly sprints that focus on the key areas of eCommerce. Each month, there will be a mixture of guided coaching, lessons from an expert, and interaction with fellow eCommercers (what I call folks who work in the field of eCommerce). All of this is designed to help you know what to do, how to implement, and actually get stuff done that has a positive impact on your business.
Why did they make the move to subscriptions?
Because they realized that it was just as easy to make a recurring sale as it was to sell something one time.
So instead of customers buying once, the same customer will happily spend money with you EVERY single month as long as they continue to get value.
eCommerce Cycles are the new way of doing business ... and it's now BIG business.
What if you don't adapt?
We are in the midst of what I call: "The Overwhelm Revolution"
As an eCommercer myself, I have found that there is an overwhelm of information out there, all designed to 'help' me run my website better. And it’s not just me that has found this. If you are starting out in eCommerce, it’s almost impossible to know where to start with it all, so your dream eCommerce business never really gets going. And if you’re like me and you’ve been around a while, you have to be careful that you don’t get siloed into what worked last year whilst you watch your competitors do eCommerce in a new and better way.
So, why is now the perfect time for eCommercers?
The "digital revolution" combined with the dramatic rise of of people who now buy online has eCommercers like you and I growing high 6,7, even 8-figure websites, and it’s only getting bigger.
Hi there! I'm Matt, and I've been an eCommercer since 2002.
To date, I have set up, run, failed at, or sold 19 eCommerce businesses (including Jersey Beauty Company, one of Europe’s top beauty websites, which I recently sold).
Now I am still an eCommercer but I am also a coach (where I developed eCommerce Cycles™), I host the popular eCommerce Podcast as well as being the founder of The eCommerce Cohort™. I've been helping eCommercers in virtually every market you can think of.
I've had the amazing opportunity to interact with thousands of people involved in eCommerce from all over the world.
And through it all, I've discovered the framework that makes a BIG difference in the success of sites that thrive vs. those that sputter.
On the edge of failure, we made an important discovery.
I had a pretty successful website and enjoyed every day of the business. The office had a real buzz about it. We were growing rapidly, hitting $7m in sales, and were well on our way to hitting the $10m target we had set in the coming few years, but almost overnight that business nearly collapsed. It was a humbling (and expensive) time.
It was in that gut-wrenching, soul-searching time that I discovered eCommerce Cycles, and that changed everything.
Why I almost failed overnight.
I could sit here and point the finger at others, the market, my suppliers. But the truth is, I had gotten really good at just a few things - and they were things that I liked about my business. I didn't take the time to look at all the key components of eCommerce.
Imagine going to the gym and only ever doing chest exercises but ignoring the rest of your body. That doesn’t make sense; it is not looking at the body as a whole. But that is what I was doing with my eCommerce business. I focused on one or two areas that were working well, but I didn’t think about my business as a whole.
I had become siloed into a few areas, but my competitors weren’t and I didn’t see it coming. I learned my lesson, especially when I started eCommerce coaching because I saw it wasn’t just me doing this … almost every company I worked with had done the same thing!
Having worked with eCommercers from around the globe, there is a very definite path that we take in our eCommerce businesses.
There are two very definite phases to the eCommercer’s journey. Phase one is all about setting up and getting started with the idea that they make enough money to be a side income or a pretty decent micro company selling online. But the more I got involved, the more I realised that there was a second, almost hidden phase of eCommerce. It is like there is a tipping point, and if you can get over that point, your business becomes a ‘flywheel’ (something that gathers its own energy) where you become one of the top websites in your sector.
Needless to say, I paid attention to those businesses that had entered the Flywheel Phase, and coupled with what had been happening in my own eCommerce empire, I learned first-hand the EXACT strategies that generate energy AND growth year after year.
So I started sharing MY FINDINGS ... And what I shared WORKED!
The results proved this could be APPLIED TO ANY WEBSITE.
“…we knew in theory what we should do as a business, we had a sense of the big picture…but we didn’t know where to start. Matt’s impact on the business has been huge.”
— Chris Ivers, Pharmaco Aus & NZ
“Matt's ability and insight, especially in the realm of digital engagement is second-to-none especially as he can offer first-hand, real-world advice from his own companies.”
— Simon O'Shaughnessy (NZ)
It is rare to find someone with such a strong knowledge of all aspects of business who has the ability to evaluate, diagnose, strategize, and implement effective change.
— Richard Reising, President, Artistry Labs (US)
“Matt has had a great impact in the area of our digital offering, including the development of ideas and mentoring of directors and staff…”
— Ram Gidoomal, CBE (UK)
The point is, with the right framework and system, you can adapt The eCommerce Cohorot™ methodologies to virtually any website in any market.
I even launched an online course called the eCommerce Masterclass that taught these principles. And it was a big hit too.
“Glad I signed up for the eCommerce Masterclass course. I highly recommend it to anyone looking to start an eCommerce business. If you already have an eCommerce business, still attend the course because you will find it valuable. Matt has so much experience, knowledge and insight. I learnt so much and looking forward to implementing what I’ve learned. Thanks, Matt!”
“I thought that the course was excellent, providing a really straightforward approach to setting up and running an effective eCommerce store. Additionally, you delivered the course in a very engaging manner with tangible examples at every stage, together with real-life examples. That, in itself, helped put it into perspective rather than coming across as a purely academic exercise.”
“I am getting a lot from the training and find it particularly valuable that I can trust the integrity of the trainer - you, vs some other online “gurus” who I always question their motives and legitimacy.”
“The content of the course was incredible, with both many useful overall strategies and individual nugget gems, with some great personal experiences.”
“Overall a very good course. Very well communicated and it is very obvious that you have so much knowledge about the whole e-com demand/supply.”
“The “eCommerce Masterclass” course was excellent, well-structured, and easy to follow. The content covered all areas of the lifecycle of an eCommerce site. From creation and marketing to optimization and strategy. The challenges at the end of the lessons helped me conceive and build my action plan for my future eCommerce adventure. Your presentation skills were impeccable, and your in-depth knowledge of the subject made the course a fantastic learning experience. Thank you very much indeed!”
But we are now discovering that online courses don’t really work for most people.
Have you ever signed up for an online course, only never to complete it? Or struggle with the amount of information presented? Or not know how to implement the ideas? It turns out that you are not alone.
Only 15% of online courses are completed (my computer is full of great, but unfinished courses).
They are easy to put off.
Online courses with lengthy teaching can create huge overwhelm.
The one-way teaching makes hard to implement the principles into your own business.
Online learning only really works for certain types of highly motivated individuals.
So, we’ve taken everything that we have learned…
…And now, I'd like to share the eCommerce Cohort™ with you
The challenge was that I didn’t just want to do another course and then try hard to get students. And I am also bored with that whole ‘listen to just me, I am the expert’ thing. Learning is collaborative.
That’s why I developed The eCommerce Cohort™. If the below resonates and you choose to join us, I'd love to help you, too.
If you are an expert eCommercer who wants more stability in your business.
OR you’re feeling that you’ve got a bit siloed in your eCommerce thinking and want to avoid getting overtaken by the competition.
OR you just aren't sure where to get started when it comes to launching an eCommerce business, and you want to do it in the smartest, most effective way.
SECTION 4: What is possible with this process?
The Membership Experience™ can help!
As big hearted entrepreneurs you and I have a HUGE opportunity to create a lasting impact in this world - and it's the reason that I am so passionate about this work. This is the reason why I created The Membership Experience™.
So what is The Membership Experience™?
The Membership Experience is a six module training program that gives you the clarity and confidence to launch, grow and scale a high 6, 7 and even 8 figure membership site.
The Membership Journey™
This course is designed to take you through the Membership Journey™ where you will Build Your Base – Build Your Audience – Build Your Membership – Build Your Launch and Build Your Community.
SECTION 5: What is included in the membership?
Here's What You Get With The Membership Experience™
YOU'LL DISCOVER
The tactical step-by-step process for growing an audience from scratch really FAST - even if you don't know where to start or you're on a tight budget.
How to create a year's worth of content in less than a week. This is NOT about you being stuck on any content treadmill. This is about you designing a content strategy that incorporates massive amounts of leverage to free up time (while providing a TON of value).
Why you don't need to be in all the places and do all the things- and why it's actually more effective to grow your following using ONE platform. This is one of those counterintuitive strategies that go against what other gurus are saying in the market. Their way is a one-way ticket to burnout... (I know from experience).
THAT'S WHY I'LL SHARE...
The Success Path™ which, regardless of your market, will provide your audience tremendous clarity and momentum (and that's one of the reasons they won't ever want to leave). I'll walk you through creating your own path and why it's the secret to your never-ending success.
The four membership types and how to choose the one that's best for you.
The six membership models for information-based products (which is totally different from type). Not every model is right for every market. That's why I'11 walk you through selecting the one that will be the best fit for your information-based membership and the type of business you currently have.
IN THIS MODULE. WE ZOOM OUT AND LOOK AT THE HIGHER LEVEL STRATEGY FIRST. SO. WE'LL TALK ABOUT. . .
Open vs. Closed marketing plans. I've tried both and they each work. However, one will bring 3X the results with a fraction of the effort. I'll share multiple case studies on why there is only one option if you want year-over-year increases.
The high converting launch and marketing strategies, and how to map out your promotion calendar to continously build the momentum towards getting crazy results.
The 7 pricing strategies - and specifically the NEW trends that highlight which ones will have the highest ROI in your market.
IN THIS MODULE. YOU'LL LEARN . . .
There are endless ways that you can launch your membership but doing what feels right for you will make all the difference. This is about finding your launch style.
The subtle pre-launch commitment campaign that generates massive momentum prior to any launch, and virtually guarantees your opening week is a HUGE success.
The simple 3-part launch process and the timing of each part that broadens your reach and boosts your conversions.
And Get These Incredible Bonuses
BONUS
Founding Member Launch Scripts $497
The Founding Member Launch is one of the fastest and easiest ways to launch your membership site.
During this bonus, I will walk you through my proven strategy and provide you with my exact word-for-word email and social media scripts. In fact, there are SO many people in our community that covered their investment in The Membership Experience™ with just THIS bonus.
BONUS
Grab & Go Email Template Super Pack $497
Email IS the most important communication channel for online entrepreneurs like you and I. It's how we share our promotions, serve our audience, and communicate with our members. But, what do you say? And how should you say it? In this Email Template Super Pack, we're handing over our email scripts for marketing, nurturing sequences, flash sales. onboarding and more!
Section 6: What’s the price?
You do have options, but only one makes sense
If you think about all the other ways that you can learn about growing your business, from applying to schools and trying to get your MBA (at a cost of hundreds of thousands of dollars) to consulting (often at tens of thousands a day) to the school of hard-knocks and trying to figure everything out on your own (which can cost you more than both of those things combined).
I mean, you can do these things if you wanted to, but I am pretty sure that none of them come with a money-back guarantee.
But The Membership Experience™ does
You know, I understand that you may have been burned by flashy promises before, but I want you to know - that is not who I am.
I pride myself on my reputation and it's the reason I have been in this industry since 2008. lt's the reason I have a steady stream of high-profile clients. and it's the reason that, with very little promotion, my high-priced workshops continue to fill up.
I stand firmly behind everything that I offer in my business. And the same goes for your investment in this course.
"You're Fully Covered" Guarantee: Try The Membership Experience™ for a Full 14 Days, 100% Risk Free
If you are unhappy with The Membership Experience™ during the first 2 weeks, I want to give you your money back.
So Let’s Recap . . . Here’s What You Get With The Membership Experience™
The Membership Experience™ And All 4 Modules
You'll get The Membership Experience™ and 4 core modules showing you the exact steps to turn your know, love, and do into a highly successful membership business. This is your blueprint to membership success - even if you're starting from scratch! This isn't just any other course. It is a game-changing, immersive learning experience. We promise you that.
Exclusive Discussion Croup
Our Facebook group is the best darn community around! Join hundreds and hundreds of people (just like you) who are making HUGE steps in their membership journey. Regardless of where you are in your business, you'11 find amazing people to connect, learn, and grow with.
Bonus #1: Founding Member Launch Scripts
The Founding Member Launch is one of the fastest and easiest ways to launch your membership site. During this bonus I will walk you through my proven strategy and provide you with my exact word-for-word email and social media scripts. In fact, there are SO many people in our community that covered their investment in The Membership Experience™ with just THIS bonus.
Bonus #2: Instant Audience
In this bonus, we'11 show you exactly how to build massive momentum from a standing start, and grow your audience fast. And if you have an existing audience, you're going to be able to leverage these strategies to biggie size your audience in record time using "Borrowed Influence".
Total Value: $5976 USD
$37 USD Today
Then 5 payments of $397 USD for The Membership Experience™
Save $185 USD - Pay in full
If you have any questions or concerns about the course just email us. We're happy to help: help@membership.site
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Get in touch with us if you have any questions!
"You're Fully Covered" Guarantee: Try The Membership Experience™ for a Full 14 Days, 100% Risk Free
If you are unhappy with The Membership Experience™ during the first 2 weeks, I want to give you your money back.
But Fair Warning!The Membership Experience™ Registration Period Closes April 28th, 11:59 PM PT
There is a specific reason the registration period for The Membership Experience™ is only available for a short period of time.
I like spending more of my time serving my audience vs. promoting to my audience. So like a college or university, enrollment is only open for a short period of time. Then we shift gears to focus our energy on teaching, supporting, and helping you create a thriving membership site.
That's why it's important you know that the registration period ends at 11:59 pm PT on April 28th. You must register before this time. There will be no exceptions and no reopens.
I Will Be Here To Support You ALL THE WAY
The Membership Experience™ is a program that will help you to create far more leverage in your business and in your life. If you want to transform your knowledge and influence into recurring revenue, then I invite you to say "yes". Yes to more leverage. Yes to recurring revenue. Yes to a greater impact for your audience.
I look forward to being your guide along the way.
Click the button below and register now. I'll see you inside the program.