Blog

Meyrick D Souza 2321 May 2020
26: Weapons of Influence and Their Application to eCommerceSadaf Beynon

We like to believe that everyone gathers all the available information before they make a decision but the sad fact is that there is too much information. What influences our decision making process? How do we persuade others to our way of thinking when ?

Lorna Leaver 1814 May 2020
25: Why You Should Barcode Every ProductSadaf Beynon

An Interview with Lorna Leaver of GS1

Heikki Haldre 167 May 2020
24: Three Top Tips For Startup Success From Expert, Heikki HaldreSadaf Beynon

A well planned strategy is critical to helping any startup successfully launch their venture and retain their competitive edge. A startup without a strategy will lack clear goals and direction to keep their business afloat.

Chris Raven 1429 Apr 2020
23: Understanding Growth Hacking For Your BusinessSadaf Beynon

Too often we become focused on new and trending data-driven marketing and forget the fundamental old school principles. Marketing isn’t an isolated discipline and it needs an holistic approach.

Alina Ghostb 1123 Apr 2020
22: The 3 Pillars of SEOSadaf Beynon

Many of us don't fully realise the rich benefit of SEO and SEO done right. A large part of online traffic is driven by search engines and as smart as search engines are, they still need our help to access certain pieces of information.

Ian Moyse 0416 Apr 2020
21: 7 Steps to Build Your Personal Brand with Ian MoyseSadaf Beynon

Whether you know it or care to admit it, we all have a personal brand. It goes beyond marketing and promotion to the perceived influence and credibility of the person behind the name and picture.

Chloe Thomas 018 Apr 2020
20: How to Get Traffic That Buys to Your WebsiteSadaf Beynon

Chloe Thomas in her latest book, How to get traffic that buys to your website, addresses the struggle people have with driving traffic that buys to their website.

Screenshot 2020 04 03 at 09 38 56 a3 Apr 2020
12 Ways to Improve Website to Increase ConversionSadaf Beynon

As much as we like to repeat the old saying, “don’t judge a book by its cover”, we all know that first impressions really do matter. Within seconds we make snap judgements which influence our perception of what is or isn’t credible. Websites are no different.

Matt E 4420 Mar 2020
Rethinking Your Business Strategy in Light of CoronavirusMatt Edmundson

We have all found ourselves on the war-path in the wake of coronavirus. Instead of reacting to all that threatens to derail our businesses, now is the time to consider how we can reframe our businesses and be proactive in these unprecedented times.

Black recordering microphone 5580020 Nov 2019
19: Podcasting for your eCommerce Business and a Review of Season 1Sadaf Beynon

In today's show we are wrapping up Season 1 with some lessons learned and some tips on why and how you can podcast for your own eCommerce business. Listen in and also find out what is coming early 2020 in Season 2.

Communication connection contemporary 26170622 Oct 2019
18: The Five Essential Emails for Successful eCommerce Email MarketingSadaf Beynon

Email marketing is still the best and most effective marketing channel across all industries. It has the ability to reach out to an audience that is already engaged and it gives businesses a much higher ROI than any other digital channel.

Desk guy man 706015 Oct 2019
17: Create a content marketing strategy that will grow your businessSadaf Beynon

Content marketing sets the tone for your brand and it has a huge impact on the bottom line. Learn how you can create valuable, relevant and consistent content to drive traffic and generate leads for your business.