Does your e-commerce site encourage browsing? More importantly, does it convert browsers to buyers?
I'm always surprised by folks that leave money on the table by not doing email marketing.
The name you choose will say everything about your business. It will come to define you. So you need to get it right from the start!
Email marketing is still the best and most effective marketing channel across all industries. It has the ability to reach out to an audience that is already engaged and it gives businesses a much higher ROI than any other digital channel.