Matt records a quick introduction to the new Kuriosity Podcast - a podcast all about eCommerce and Digital Business.
The idea is simple: if you know who the visitor is, try and give them content that applies directly to them.
It doesn't matter how complicated technology gets, these key principles remain consistent and fundamental for any eCommerce site.
Resist the temptation to tell your prospects everything about your business. Instead, create a clear customer journey for them to convert.
A customer focused web design creates and nurtures customer engagement which ultimately improves conversions.
Large volumes of traffic is great but it's only worthwhile if you can get prospects to engage and convert.
A good web design is the basis for customer engagement and conversions.
Successful advertising happens when you market in the space your customers are. Visuals are a great story telling tool and for some companies Youtube is a great way to showcase their work.
Customer lifecycle marketing enables engaged prospects to become loyal and repeat customers.