As much as we like to repeat the old saying, “don’t judge a book by its cover”, we all know that first impressions really do matter. Within seconds we make snap judgements which influence our perception of what is or isn’t credible. Websites are no different.
We have all found ourselves on the war-path in the wake of coronavirus. Instead of reacting to all that threatens to derail our businesses, now is the time to consider how we can reframe our businesses and be proactive in these unprecedented times.
In today's show we are wrapping up Season 1 with some lessons learned and some tips on why and how you can podcast for your own eCommerce business. Listen in and also find out what is coming early 2020 in Season 2.
Email marketing is still the best and most effective marketing channel across all industries. It has the ability to reach out to an audience that is already engaged and it gives businesses a much higher ROI than any other digital channel.
Content marketing sets the tone for your brand and it has a huge impact on the bottom line. Learn how you can create valuable, relevant and consistent content to drive traffic and generate leads for your business.
eCommerce personalisation is critical for online success. By giving consumers a personalised customer experience you can massively improve conversion rates and customer retention. Here's three ways to personalise the customer journey to enhance customer experience, engagement and loyalty.
Superfans are an excellent sales force. They love your business and tell your story. They are mavens who can't help but tell everyone why they buy from you and why everyone else should also buy from you. A fan culture can change your business.
Let's face it, Amazon is huge and it is a Goliath of an eCommerce business and as it grows to take on other countries, markets and industries, we have got to ask ourselves, do we actually stand a chance? Yes, we absolutely stand a chance and here's how you can compete!