a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style...#challengeaccepted
Matt records a quick introduction to the new Kuriosity Podcast - a podcast all about eCommerce and Digital Business.
The idea is simple: if you know who the visitor is, try and give them content that applies directly to them.
It doesn't matter how complicated technology gets, these key principles remain consistent and fundamental for any eCommerce site.
Resist the temptation to tell your prospects everything about your business. Instead, create a clear customer journey for them to convert.
Large volumes of traffic is great but it's only worthwhile if you can get prospects to engage and convert.
A customer focused web design creates and nurtures customer engagement which ultimately improves conversions.
A good web design is the basis for customer engagement and conversions.
Successful advertising happens when you market in the space your customers are. Visuals are a great story telling tool and for some companies Youtube is a great way to showcase their work.
After product cost, the second biggest direct cost to your business is shipping. As a business your aim has to be to offer the lowest shipping rate possible while still giving your customers the shipping options they want AND covering your costs.