How to Build an eCommerce Website that Gets Visitors to Buy
Sue and I had such fun chatting on her podcast, Gift Biz Unwrapped. We talked about How to Build an eCommerce Website that Gets Visitors to Buy and I got to share insider tips.
We talked about:
Do the legwork to understand your customer and market BEFORE you start building (or revamping) your website.
Visit your competitors’ websites and similar product sites to see what people say.
What can you learn from those reviews to give you an edge?
How to choose a platform for your website (WordPress, Shopify, Wix, etc.)
Think of your home page as a signpost. It should direct customers in the right direction.
Write content for your product that resonates with your customer’s story.
Find the show on Apple Podcasts
“Having Matt on my show was an incredible gift to my listeners! We talked about website development but in a way that is very actionable for both those who don’t have their own site yet ... and improvements for those who do.
What I liked the most about what Matt shared is the focus on the customer and how to develop a site that will bring results because it takes into account customer behaviors and cares about.
Thanks, Matt, for being such a fabulous guest and providing such valuable and detailed direction for my audience. You’re a real pro!”
