I got to talk with Kelly Lawson on The Workshop Weekly Podcast about my business journey, and how you can apply the lessons I’ve learned to your own eCommerce start-up.

We talked about:

• Platforms and setups that are good for those starting with eCommerce

• Metrics they should be looking at

• Understanding conversion rates

• The seven pillars of eCommerce marketing

• Leveraging your marketing budget

• Tapping into repeat customers

• The value of personal touch and creativity in packaging

• Maintaining and enhancing customer experience

• Importance of great product photos and videos

Find the show on Apple Podcasts