Excelling with eCommerce in the Beauty Space

In the throes of the pandemic many brick and mortar businesses were forced to close and instead consider eCommerce. A key question they asked was - have we already missed the boat on starting our own eCommerce store? Daniela of Spa Marketing Made Easy and I had a fascinating conversation on why the answer to that question is “no”.

We talked about:

• How ecommerce has shifted in the last decade (and how it hasn’t), and why now is one of the best times to jump into building this arm of your business

• Where ecommerce can fit under your existing brand as an extension or how it can become an entirely new business altogether

• Top tips for those considering embarking on their ecommerce journey and how to set yourself up for future success

• The triangle of business and which two qualities will be most vital for your brand and growth

• Key metrics that every ecommerce business keep their eye on and the top digital marketing strategies to deploy if you are starting today

Find the show on Apple Podcasts