eCommerce Mastery Highlights: 'What is inbound marketing?'

Matt chats with Brendon MacDonald about inbound marketing and the possibilities of increasing your sales through it. Brendon shares some of his insight and explains the ins and outs of what 'inbound marketing' is.

Are you starting out in the world of eCommerce and struggling with the lingo?

Brendon MacDonald joins Matt as he unpacks the ins and outs of 'inbound marketing'. 

In discussing 'inbound marketing' the topic of efficiently converting traffic into sales is a relevant one. Attracting customers is a key area of this and is the basic headlining term that best describes this more modernised idea of marketing. With a view to boost sales 'inbound marketing' adopts a different, more attractional-based way of looking at enhancing both the product and approach of customer acquisition.