It is essential to warm up your list now so that they are primed and ready for Black Friday rather than fighting for their attention during Black Friday sales.You want your customers to recognise your emails in their inbox and your ads on Facebook and so warming them up and building trust with them now will go a long way.
Start regularly emailing your list and put post purchase sequence automations in place to make sure your customers are getting a good experience. This increases their chance of buying again and it allows you to be proactive about customer service issues and provide the most current information on couriers and deliveries. This is your opportunity to reduce pressure on your customer service team and make customers more confident in your brand and service. Happy customers become repeat buyers.
If you can turn prospects into buyers now then you are more likely to buy again on Black Friday and Cyber Monday.
Install the Facebook pixel
Set up and test the Facebook pixel is working so that by the time Black Friday and Cyber Monday hits you can let the algorithm do the work.
The Facebook pixel records every person that comes to your website and measures the effectiveness of your advertising based on the actions people take while on your site.
The Facebook pixel is particularly useful over the Black Friday and Cyber Monday (or any peak sales) period because it is likely that your site will have a lot of hits. Whether people buy from you or not, this analytics tool can still be used to retarget and remarket them through follow up ads and or profiling.
Starting this process now means that you can test to see what ads are working and where the conversions are coming from. You can also create and test hidden landing pages for different product bundles or specific product offers to see what bundles work best.
Takeaway #1 Plan ahead and be prepared to adapt as and when necessary.
Takeaway #2 Warm up your list and test your ads now. Black Friday and Cyber Monday is not the time to be testing.
Takeaway #3 If someone has bought from you once they are far more likely to buy from you again.
Connect with Chloe Thomas
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