E Commerce Podcast Assets Padriag Walsh 39

When you go to Lidl looking for milk, you’ll notice that it isn’t in an easily accessible place. It's right at the back of the store where [you] have to walk past all of these fantastic DIY tools, these frozen goods [and you] will also see product sellers wanting to get their product in the most salient viewpoint, where we are most likely to see it.

— Padraig Walsh

There's a reason why you can now buy things on Amazon by clicking two buttons. Amazon is a very refined model and example of that where the steps required for you to purchase are so few.

— Padraig Walsh

When [we] model our website on somebody who has the habit of using a platform like Amazon, [we're] already starting to feed into their system.

— Padraig Walsh

If I don't understand at the very start when somebody comes to my website what [they] want [and] what is motivating [them] to be here and I haven't got a call to action to click and have [them] actively engage with the website very, very quickly, it's not likely that the person is going to build up momentum to engage with the website.

— Padraig Walsh

Learn and ask questions about the person first. And that can be done really simply: Click this button; If this is what you're interested in, go here.

— Padraig Walsh