Jessica Totillo 05

Unless you invent something that doesn't exist, there's someone else out there who sells what you sell, but nobody else is you.

— Jessica Totillo

If you have particular products like makeup, think about the experience of buying it. You want to feel the formula, see how pigmented an eye shadow is and how the different tools work with the makeup. There is so much that goes into that [so] create videos and answer those questions for the customer. If you can answer their objections before they even have a chance to have them you're going to be so far ahead of the game

— Jessica Totillo

I think a lot of smaller entrepreneurs or people who are just starting, they don't want to invest money in good photographs, because it just feels like this extra expense, but it's actually what's probably going to do the majority of selling for you.

— Jessica Totillo