7. Product Descriptions
Clear descriptions, images and videos of the products being used will go a long way for your prospects.They want to get as much information about the product, how it can be applied or used and how it can change them. Images of the products from all angles helps prospects get a good understanding of the size and look and feel for the product.
Find and use language that people are already using to describe your particular products. Instead of focussing just on the ingredients think more specifically about the results that your customers will want and notice.
8. Product Images and Videos
Images of the products being held and shown from all angles helps prospects get a good understanding of the size and look and feel for the product. Videos of someone using or applying and talking about all its benefits enables prospects to understand how to use the product and how it can help them.
9. Product Reviews
Product reviews are critical because they are your social proof. You should aim to have at least five reviews for each product. Create a clear review strategy and go out and there and make it happen. If it means you have to give free products to your family and friends or random people on your social media channels just to get honest and legit reviews, do it.
This means that when someone comes to your website, they're more likely to buy.
10. Money Back Guarantee /Assurance
Offer your prospects some form of assurance that they can trust you and your products. Money back guarantees, free sample products, or for first time customers charge £10 for a small kit of products worth £30 or more and then offer a £10 voucher if they choose to buy more from you.
Write educational content about the types of products you are selling. Not a sales pitch. For example a plain simple opinion piece on top five cleansers for acne prone skin. Talk about your struggle with acne prone skin and all the different cleansers you’ve tried and which one you liked best and why. Include videos and images and what other users have said about the same product. Give them links to be able to find the cleansers.
To be clear, you are not advertising products, you are advertising educational content.
There are 10,000 of similar products out there so understanding how you can differentiate as a business is critical to your conversion. Tell your unique story and make it resonate with people so that they buy from you not because of the product but because of the person behind the product. Identify your customers' problems that you can solve with your products. If you’ve got unique knowledge about your products, offer classes that people can take as a recreational activity or as a way of learning a new skill.