Welcome my fellow eCommerce Entrepreneurs - this show is for the Kurious about eCommerce and for those that want to get better at digital business. In today's show, I am going to look at the second part of our three-part series about finding great products to sell on your eCommerce website.
In last week’s show, I talked about the benefits of choosing a niche, how to find a great niche and how you should want to curate the best products for your niche market. But how do you curate the products? And why is research so important to that process? That's the question I answer in this week's show.
I use two stories from my own eCommerce experience, one about a product that tanked and one about a product that did super well. Research is the key difference between these two stories.
What to research
Look at competitor websites. What new products have appeared on their site? What is starting to do well?
Research the numbers. What are the estimated sales? What are the predicted profit margins?
Curate the best products for your niche. Who else is selling them? What is the product reputation? What are customers saying about the products?
Preset them well on your site. Can I write could product copy? Can I get good images? What about video? Other Assets? Can I hold them in stock? Can I get the products quickly to my customers?
Will they add value, for my customers and for my company?