Chris Raven 14

[These days you can] set up an eCommerce store on Shopify platform, plug in segments by Tressel, plug in Klaviyo and you have a triptych of seamless data flow and automation between those different platforms. This data delivers immediate insights to segment and target different cohorts of your audience to be extremely personalized, timely, and relevant to them in your messaging.

— Chris Raven

Make it visual and obvious. Give a reason behind everything to help everybody understand a unified point of reference.

— Chris Raven

Ultimately I feel like everybody should be trying to approach their business like this. Grasp the why, who is it for and who are you trying to change because that's the crux.

— Chris Raven