Welcome my fellow eCommerce Entrepreneurs - this show is for the Kurious about eCommerce and for those that want to get better at digital business.
I see a lot of people starting with a lot of hope and optimism for many reasons but don’t really have a plan or framework for building their business. It was the same for me. When I started my first eCommerce business, there was no framework for me to use. There wasn’t a guide pointing out the best way to build an online business.
So, coming up into today's show I am going to run through a proven framework for setting up and growing a successful eCommerce business. And I don’t make that claim lightly. It’s not clickbait. I can tell you it’s the framework that I use for my businesses and also when consulting with clients all over the world and I’ve seen great results with it - so if you are a fellow eCommercer then you are really going to enjoy today’s show as I run through my “secret Sauce”
Note: Don’t let the simplicity of this framework fool you - we work hard to keep things simple. Simple is powerful!
Here’s an outline of the JERSEY Framework:
Jam Jar: Start with getting the right products to sell online. Think about your niche (episode 5), how can you curate high-demand products that create profit through knowable sales patterns for your niche?
Engineer: Build an adaptable eCommerce platform that provides the best buying experience and integrates with your business systems. If you are just starting out, you have to balance this with a budget, so look at something like Shopify.
Resonate: Create that best buying experience for your customer. This is where you can easily miss it, especially if you use a pre-defined template. Use the ‘knowable sales patterns’ from Jam Jar to help you create a website that resonates and converts.
Send: Find your customers and direct them to your website so that they buy from you. This is your marketing. But don’t forget the end aim - sales. Likes and follows are great, but if you have a million followers but no one is buying, then they are not your customers.
Experience: Remember there are two sides to eCommerce: the digital part and the real part. You want to create the best digital experience for your customers and the best real experience too.
Yo-yo: Work hard to build a repeatable and referrable business. A typical eCommerce business will find that only 20% of people visiting your site are repeat customers. Our aim is to build the repeatable aspect of our business, as well a make a business that customers are willing to refer to others. If you do the first 5 elements of the Framework well, this step becomes a whole lot easier.
So you start with great products, build a website, think about customer conversion and journey, define your marketing strategy, deliver a fab experience (both real and digital) and then work hard to make your business repeatable and referrable. You can also use this tool to diagnose your existing website too. You can work through this framework to understand what is working and what is not working for your business.