Like many good things, Bee Good started at the kitchen table. From making and selling lip balms and hand creams in fetes and fairs, Bee Good now distributes a range of natural, organic honey and beeswax cosmetics and skincare products to 130 of 300 UK Waitrose stores, the Middle East through Waitrose International and seven European countries (including the UK) through Amazon. Bee Good has also been making inroads into a whole host of countries worldwide, including the US, Australia, Taiwan, New Zealand through Paypal Global.

Simon talks about the importance of achieving credibility in store and online in order to succeed in such a tactile industry and the challenge of navigating the legal requirements of VAT structures across international borders. Plus all the things he would do differently if he had to do it all over.