You need to know how to target the right people, at the right stage of their customer journey. Here are five reasons why email marketing works for eCommerce sites.
Matt looks back at his past experiences in sourcing products to sell online, reflecting on some of the lessons he's learnt.
Writing product descriptions can be daunting and difficult. When I am working with client companies, I often find their product copy can be cheesy or dry. This is particularly true for re-sellers, who tend to use the manufacturer’s descriptions.
My Alternative to New Years Resolutions
Whether you are a Father figure, or you have your own children, there is nothing quite like parenting. Being a Dad is all encompassing. You can’t explain how incredible your role as a parent truly is, because Fathering doesn’t boil down to one, single great moment or detail.
Embedded iFrame Matt talks about some of his personal experiences of crisis within business and shares why his company lived to fight another day in the midst of precarious circumstances.
Matt assesses the importance of his friendships in both his work and personal life and tells us how they both have a positive impact on his life as an entrepreneur.
Matt goes walk about in London, and shares some tips about dealing with discouragement and shows us where his business began.
Matt's saga with his Mac being repaired goes on and he also unpacks the 'Question of the vlog' surrounding what his job actually looks like on a day-to-day basis.
Matt looks back on a first season of doing a vlog and tells us about his highlights and learning points that he's taking into the next season.
On his day out and about thinking creatively, Matt needs to break his rule and return to the office for an important, 'merger-meeting.'