Personalisation is becoming the norm as consumers are expecting it more and more from the brands they interact with. Businesses that respond to this change from mass production to mass personalisation will go the distance.
We like to believe that everyone gathers all the available information before they make a decision but the sad fact is that there is too much information. What influences our decision making process? How do we persuade others to our way of thinking when ?
A well planned strategy is critical to helping any startup successfully launch their venture and retain their competitive edge. A startup without a strategy will lack clear goals and direction to keep their business afloat.