eCommercer
For over 24 years, I've been knee-deep in the world of ecommerce. Started my first online store in the late 90s, sold it in 2002, and haven't looked back since. Along the way, I've built, failed at, or sold over 20 online stores. Some spectacular successes. Some spectacular failures. All spectacular lessons.
These days, I run Aurion - where we help Digital Davids build businesses that are genuinely worth buying, whether they choose to sell or scale. We've generated over £75m in online sales ourselves, so we don't just talk about it. We do it.
Current ecommerce projects
Podcaster
I host the eCommerce Podcast because, honestly, I love a good chat about building brilliant online businesses. Every week, I get to interview some of the brightest minds in ecommerce, and I still can't believe they say yes.
Podcasts I have been a guest on
Pastor
It's one of life's great mysteries how I ended up helping to lead Crowd Church, where we do faith differently. We're a digital-first community that meets online, perfect for those who find God elsewhere but still want genuine connection. Faith's not for everyone, I get that. But if you're curious about exploring life's bigger questions in a down-to-earth way, we'd love to have you.
I'm particularly passionate about where faith and business intersect - how we can be Digital Davids who use business to make the world better, not just busier. It's about running at giants with purpose, not just profit.
Accidental Woodworker
It all started with being broke, not inspired. When Sharon and I first got married, we had more debt than sense and needed a kitchen. Couldn't afford IKEA, but 2x4s were cheap back then. So I built our first kitchen from scratch - ironically ending up with a solid wood kitchen that cost less than flat-pack.
That was in the late 90s. These days, you'll find me in my ever expanding workshop, still making sawdust. There's something about taking raw timber and turning it into something useful that keeps me grounded. Plus, after a day of digital everything, working with your hands just makes sense.
Some of the wood creations.
Speaker
I've been blessed to speak on stages from the States to New Zealand, in fancy hotels and local venues, about everything from ecommerce growth to faith in the marketplace. Whether it's running seminars, client events, or keynotes, I love every opportunity to share what I've learned (and what I'm still figuring out).
My favourite talks? The ones where we get real about being Digital Davids - how to build businesses worth buying whilst keeping your life intact. I speak about ecommerce strategy, podcasting for growth, and about how life and business actually work together in the real world.
If you need someone who'll skip the corporate waffle and deliver authentic insights with a few laughs along the way, let's chat.
Apparently I use my hands a lot when I speak.
Meet the Family
Matt, Sharon, Josh & Abi, Zak, Zoe
Our family has extended over the years
Want to Connect?
I'm always up for a conversation about ecommerce, building businesses worth buying, or why Liverpool FC is clearly the greatest football club in the world.
P.S. If you're reading this far, you're either really interested or really bored. Either way, thanks for sticking around.